ChallengeSolutionTandem is a snack-ordering app designed to transform the way cinema-goers access their favourite treats, limiting the length of queues, compromises, or missed movie moments. We built the app for people with busy lives and little time to spare. Tandem simplifies the entire concession experience: from selection to payment to pickup.
The Challenge
Aside from entertainment, audiences value convenience. Yet, the typical cinema snack experience entails long queues that create stress and delays, limited snack options that fail to reflect diverse tastes, and frustrating price points that reduce perceived value. These pain points disrupt the movie-going ritual and impact customer satisfaction and revenue.
Our Goal is to design a seamless digital experience that eliminates queue-related frustration, improves menu transparency and diversity, and enables intelligent pricing structures that deliver ease and elegance in every interaction. The Solution
We reimagined the concession experience from the ground up, as Tandem positions itself as a companion to your cinematic journey.
The Key UX/UI decisions include
Streamlined flows for selecting, customising, and paying for snacks in under 60 seconds.
Tiered menu architecture to surface premium, value, and combo options, by optimising choice without overwhelming.
Smart wait-time estimators and order tracking to help manage expectations and reduce perceived wait.
Flexible payment and loyalty features to encourage repeat use
We design the Tandem app with simplicity and character, creating a brand-aligned experience for users.OutcomeOutcome
Our final design achieves
Faster ordering to prevent missing trailers or queuing before showtime.
Happier users feel more in control, make better choices and have less stress.
We increased revenue potential through flexible pricing, upselling and cross-promotion.
Stronger brand loyalty by turning a transactional moment into a memorable interaction.
