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Challenge Solution The Maison Chai, a third-generation tea brand rooted in the lush highlands of Kenya, came to us at a pivotal moment of transformation. Their story is a rich heritage, with generations of tea farming, family tradition, and cultural pride; however, their visual identity lacked the emotional resonance to connect with a modern, global audience.
They needed a colour palette with a visual soul. One that honoured their legacy while inviting a new generation into the ritual of tea. The challenge was clear: how do you pronounce decades of family tradition, the aroma of Kenyan soil, and the quiet power of a tea ceremony into colour? We began by immersing ourselves in their world, understanding the textures of their farm, the cadence of their family stories, the warmth of the chai, and the deep, earthy tones of their land. From this grounding, we built a bespoke colour system designed to do three things:

Anchor in heritage, the earthy umbers, steeped browns, and vibrant greens reflect their Kenyan origins and agricultural lineage.
Evoke emotion and intimacy, soft, nostalgic hues bring warmth, familiarity, and sensory depth to every touchpoint.
Signal global refinement with subtle, sophisticated contrasts to give the brand elegance without erasing its roots.

The new colour palette is a storytelling device paired with refined typography and intentional spacing to help the brand room to breathe and invite curiosity. Outcome The Maison Chai emerged reawakened: timeless, current, intimate and elevated. The new colour language created a strong visual anchor for packaging, social content, and future digital experiences.
Most importantly, the brand finally looked and felt like what it truly was, a rich legacy of Kenyan tea reimagined for the modern world.
The new identity now fosters emotional connection across generations and continents, creating space for Maison Chai to grow as a tea brand and a cultural storyteller.

“The OOA Creative helped us to identify a colour palette that make sense to our brand and represents our brand in the best way”

Wangu Mureithi

CEO, The Mason Chai


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